Problem:
Bo-Sci, a skincare brand based in Texas, faced multiple challenges that hindered its growth and success. Initially operating as a direct-to-consumer (DTC) brand, Bo-Sci encountered obstacles due to social media and payment processor restrictions related to CBD-containing products. Additionally, their existing Shopify website suffered from unoptimized product pages, cumbersome content management, high cart abandonment rates, and the inability to integrate a suitable system for B2B vendors. To achieve their full potential, Bo-Sci required a comprehensive solution.
Before diving a deep dive into reading anymore, let's take a look at what James Tobkin (the founder of Bo-Sci) had to say about us:
Old Site (Hero Section):
New Site (Hero Section):
Solution:
To transform Bo-Sci into a thriving skincare eCommerce brand, our expert team at The Run Digital devised a strategic plan encompassing various aspects of the business.
1. Business Model Adaptation:
Recognizing the need for change, we collaborated closely with Bo-Sci's owner, James, to refine the business model. By introducing the necessary modifications, James could overcome the challenges posed by social media and payment processors while continuing to deliver high-quality skincare products.
Dermatology Partners Listing Page, B2B:
2. Headless Conversion for Flexibility:
Understanding the importance of flexibility in the dynamic eCommerce landscape, we converted Bo-Sci's website to a Headless architecture. This transformation empowered James to adjust and fine-tune the business model as needed flexibly, ensuring adaptability in a rapidly changing market.
3. Optimized Product Pages and Content Management:
To enhance user experience and cater to Bo-Sci's educational approach, we created highly optimized product pages. Leveraging our expertise in web development, we made it easier for James to educate customers about the benefits of each skincare product, improving their understanding of the brand's value proposition. Furthermore, we seamlessly integrated the Sanity content management system, enabling non-technical staff to edit website content without developer assistance.
Product Page Highlighting Benefits With Emojis:
Connected with Sanity (real-time Headless CMS):
4. Improved Performance with React-Based Framework:
To combat slow page loading speeds, we rebuilt the storefront using a React-based framework. This enhancement resulted in a remarkable 70% improvement in page speed, ensuring visitors could effortlessly navigate and interact with the website. By delivering a superior user experience, we laid the foundation for increased engagement and sales.
Bo-Sci GT Metrix Score:
5. Personalized Skincare Quiz:
To boost customer engagement and build a valuable mailing list, we integrated a skincare quiz on the website. This interactive tool recommends products based on users' skin types, conditions, and preferences. By catering to individual needs, Bo-Sci can offer a personalized shopping experience, leading to heightened customer satisfaction and loyalty.
6. Hybrid Business Model Implementation and Offline Accessibility:
Recognizing the need for a hybrid business model encompassing both B2B and B2C operations, we seamlessly integrated a solution that enabled Bo-Sci to adapt and thrive. To facilitate offline accessibility, we created a dedicated page on their website where visitors can easily locate Bo-Sci-partnered dermatology clinics across the US. This feature empowers customers to collect CBD-enriched products conveniently from the nearest clinic.
By implementing this hybrid business model, Bo-Sci can serve both B2B and B2C customers effectively, expanding their reach and establishing lasting partnerships with dermatology clinics. This integration enhances customer satisfaction, expands distribution networks, and solidifies Bo-Sci's position in the skincare industry.
Results:
The comprehensive improvements implemented by The Run Digital resulted in significant positive outcomes for Bo-Sci. These ongoing enhancements continue to enhance multiple key performance indicators, aligning the website with Bo-Sci's unique business requirements.
Through our collaborative efforts, Bo-Sci now enjoys optimized product pages, streamlined content management, reduced cart abandonment rates, and the ability to engage both DTC and B2B customers efficiently. Furthermore, the React-based framework has drastically improved page loading times, resulting in a boost in user engagement and satisfaction.
Bo-Sci's skincare quiz has garnered positive feedback, enabling personalized recommendations and building a growing mailing list of highly engaged customers. With a revamped online presence that reflects their exceptional products, Bo-Sci is poised for growth and success in the competitive skincare market.
Conclusion:
At The Run Digital, we strive to understand each business's unique challenges and goals to deliver tailored solutions that drive success. The transformation of Bo-Sci's eCommerce platform showcases our expertise in problem-solving, strategy development, and web development—partner with us to unleash the full potential of your eCommerce business and achieve remarkable growth.