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Book A CallWe help businesses grow online with custom websites, SEO, and paid advertising. From strategy to execution, we're your partner in digital success.
Category:Entrepreneurship
RE: Is the problem you are trying to solve big and frequent enough that it is viable to build a SaaS around it? Let's use the 2x2 metric provided above to determine it.
Big & Infrequent - a massive pain when it occurs, but the frequency is low. It is a pleasant location for a SaaS to be! Travel planning and financial reporting are two examples.
Small & Frequent - Not a major issue, but as it occurs too frequently, it becomes problematic. Examples - Expense tracking, and data visualization (could be solved through SaaS).
(A short tip/observation: if organizations still use Excel too often to solve a certain problem, but your SaaS offers a solution, you're probably on the right track.)
Large and frequent - the ideal location to be! Project Management (tool) is a great example of this one.
Small and infrequent - not worth attending.
- Some problems are not worth solving.- Dogfooding is one of the most effective techniques to shape your SaaS product. If not, consider getting some early adopters/test users.
The next time you think of starting a SaaS business, consider looking into these metric systems. This way, you’ll be able to “take decisions from a state of awareness, and not ignorance.”
Meet Aar, a jack of all trades and CEO-turned-Head Trouble-Maker at The Run Digital (a controversial Web Marketing Agency). He leads a team of laid-back marketers and coders who somehow get the job done. Let’s grab a coffee and chat!