A/B testing is a powerful practice that can help marketers optimize their website content and boost conversions (at least in this context). Traditionally, implementing A/B tests for CRO requires the involvement of developers, which could be time-consuming and costly. However, with the rise of headless commerce, marketers can now test and improve their content daily without having to depend on developers for making changes.

Just think it the other way around. Do you really think marketers should ping developers so that they make changes to the code for some text changes? Or should they wait for developers to make changes at all? Nah, developers should work on more meaningful things instead, whereas, on the other hand, marketers should tweak texts or imageries so it best fits the webpage, their campaign, or even to improve conversion rate in general. And how to do that? Well, that’s one of the reasons why Headless Commerce exists.

Headless at a glance.

Headless commerce separates the front end (often developed using React/Nuxt) and back end of an e-commerce platform (Shopify, BigCommerce, etc), allowing for greater flexibility in design and content delivery. This means that marketers can easily make changes to the website's content and layout without needing to involve developers.

Are you new to the concept of Headless Commerce? Don’t worry–we’ve got your back! Go ahead and read the following article to discover what Headless Commerce is and its benefit and then come back to continue reading this article.

Here are some best practices and a step-by-step process for A/B testing with headless commerce:

Define Your Goals: Before starting any A/B test, it's crucial to define your goals. What do you want to achieve? Do you want to increase revenue, reduce bounce rates, or improve user engagement on a particular page? Knowing your goals will help you create effective tests that will align with your business objectives.

Create Hypotheses: Once you've identified your goals, it's time to create hypotheses. These are educated guesses about what changes you can make to your website to achieve your desired outcome. For example, if you want to increase conversions, you might hypothesize that changing the color of your call-to-action button will have a positive impact. Why? Because changing the color often leads to improved visibility and, thus, boosts conversion rates.

Decide on Testing Elements: With your hypothesis in place, you must decide on the elements you'll test. These might include headlines, images, navigation menus, or product descriptions. You should limit the number of elements you test at once to ensure you can accurately identify which changes had the most significant impact.

Use A/B Testing Tools: There are many A/B testing tools available that can help you set up and run tests quickly and easily. Some popular options include Optimizely, VWO, and Google Optimize. These tools allow you to create multiple versions of a webpage and split traffic between them to measure their effectiveness.

Analyze Results and Iterate: Once your tests are complete, it's essential to analyze the results and iterate. If your tests were successful, you should implement the changes permanently to your website. If they become unable to bring out your desired result, you may continue to refine your hypothesis and keep making adjustments until you see results.

What's the takeaway?

In conclusion, A/B testing is a vital component of any marketer's toolkit, and headless commerce makes it easier than ever to implement and manage tests by marketers. With Headless Commerce and the following best practices, you can continually improve your website's content to improve conversion rates without relying on developers for every change–which is a great relief for the whole process.